Traditional innovation often fails, because ideas are chosen as a result of top-down chain of command, boardroom politics, or simply the loudest person in the room. Who is right? And how can we be sure that those ideas will actually work?
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At Red Dot, we talk to your actual customers and stakeholders. This gives us deeper insights on their needs, and aspirations, which form the basis of our decision-making. This is known as human-centered design.
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Traditional innovation often uses a “Waterfall” approach – requiring a large amount of planning and one big, final launch of a new product or service or business line. Failure is only known when all the money is already spent. This is very risky and expensive.
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At Red Dot, we use rapid 1 to 2 week agile sprints, with a tangible output to show and test at the end of every sprint. This bite-sized approach allows for continuous testing, correction, and validation, resulting in lower risks, and quicker wins.
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The traditional icon of innovation is the “Lone Genius” who disrupts an entire industry with a powerful vision. But first and foremost, finding this person is rare, and this is not a sustainable way to innovate, as the capability then dies out when the Genius exits.
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At Red Dot, we know that innovation is a mindset and a process, that is trainable and repeatable with the collective genius of "commando teams" vs. the genius of one. This also builds endearing long-term innovation capacity.
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In most companies, innovation implies a technology-only project within the silos of a department or business unit. But as such, this is simply a process improvement project, which will be outdated as soon as a new technology catches on.
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At Red Dot, we believe in unlocking value and sustainable innovation by connecting the dots between departments, clients, unlikely partners, global experts and innovation hubs around the world. This is how we build ecosystems.
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